![]() The event was made up of various Bonduelle employees from a range of areas, including agronomic, IT, digital, marketing, PR, social media, and direct sales-many of them are departments that do not usually work together. This inventive process is often used in the domain of digital innovation.īonduelle chose to borrow this creative initiative and then added to the concept: it invited representatives from the various groups making up its stakeholders to a meeting intended to facilitate collaborative working and the exchange of ideas, with an end goal of creating concrete projects. Uniting stakeholder opinions and skillsĪ hackathon refers to an event at which a group of volunteer developers come together to engage in collaborative computer programming over a number of days. Anne-Sophie Ketterer, who is responsible for driving change at Bonduelle, provides a rundown of this initiative. In December 2016, Bonduelle decided to go one step further, transforming the meeting of its “stakeholders” using an innovative concept taken from the IT world that is designed to stimulate creativity: the hackathon. ![]() Their objective? To spread the message of responsible agricultural practices. For two years, Bonduelle and its corporate partners have been using the annual Paris International Agricultural Show as a chance to meet the public and consumers.
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